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The 3 Secret Words for Raising Startup Capital

The 3 Secret Words for Raising Startup Capital

With Uber raising $2 billion at a reported $50 billion valuation and hundreds of startups announcing $1 million seed rounds, you might start to experience the paranoid feeling that everyone except you is in on some fundraising secret. In fact, the amount of money venture-capital firms invest has reached a 15-year high, making this the easiest time since the dot-com bubble to fund your startup....

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Apostles, Influencers and the 5 Steps Needed to Launch a Product

Apostles, Influencers and the 5 Steps Needed to Launch a Product

If you’ve raised your funding, built your product and now feel you are ready to launch your business, you’ve already made a fatal mistake and didn’t even notice. Too many first-time entrepreneurs don’t start engaging with their potential consumers until their capital is spent and their product developed. Betting all your funds on the belief that you know what the market wants, needs, and is...

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Speed To Fail Should Be Every Entrepreneur’s Motto

Speed To Fail Should Be Every Entrepreneur’s Motto

As counterintuitive as it sounds, speed to fail should be every entrepreneur’s motto. Success isn’t born wholly formed like Venus from a clamshell, but rather is developed through relentless trial and error. Every business plan pitched to investors is eventually ditched to the floor when faced with unforeseen obstacles that can only be discovered by actually launching your startup. Entrepreneurs always begin the journey believing...

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WHAT’S UNDER YOUR ADVERTISING HOOD?

WHAT’S UNDER YOUR ADVERTISING HOOD?

A century ago, Henry Ford measured the performance of his automobile by appropriating the term “horsepower” from 18th century inventors who used it to compare the output of steam engines to the power of draft horses. Barely 50 years later,Nielsen started measuring TV audiences and their response to advertising using a mathematical formula defined as gross ratings points (GRPs). Today, both are being rendered obsolete...

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4 Proven Advantages of Startup Incubators

4 Proven Advantages of Startup Incubators

There is no better or more proven method for getting your startup funded than being part of a successful incubator. While about 60% of all technology startups will fail within the first three years, 87% of incubator companies are still going strong five years after graduating from their programs.  While writing my new book, Disrupt You!, I visited incubators around the world to discover what...

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3 Marketing Secrets Most Startups Ignore

3 Marketing Secrets Most Startups Ignore

Most first-time entrepreneurs are so excited to tell the world about their new venture that they miss the entire point of startup marketing: to stop being a startup. As counterintuitive as it may seem, the true purpose of marketing a startup is to accelerate your business growth so that you no longer are raising money and burning cash. If you want to build a company...

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When the Tech Bubble Bursts, Unicorns Get Slaughtered

When the Tech Bubble Bursts, Unicorns Get Slaughtered

Venture-backed startups with billion dollar market caps are called “unicorns” because they are supposed to be rare mythical creatures that few entrepreneurs will ever ride. At present, 73 such companies have raised hundreds of millions of dollars in venture capital, and many of them are planning to go public while still being unprofitable. Their values range from a few billion dollars for Houzz or Snapdeal, all...

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