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5 Ways Emerging Tech Is Tackling the Game of Football

5 Ways Emerging Tech Is Tackling the Game of Football

From the stadium to the in-home experience, the 2017 football season will see exponential technologies enhance the game of football as never before. Virtual reality, drones, wearables, and beacons are providing coaches, players, stadium owners, and fans with a rush of new ways to improve how the game is played and enjoyed. Here are the top five technologies I see blitzing the gridiron this fall. 1....

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4 Ways Augmented Reality Could Change Corporate Training Forever

4 Ways Augmented Reality Could Change Corporate Training Forever

By 2020, 25% of the American workforce will be over the age of 55 and approaching retirement, a phenomenon becoming known as the Silver Tsunami. While this could create a shortage of skilled workers in a number of fields including electric utilities, telecommunications, and manufacturing, augmented reality (AR) is poised not only to address issues faced by our aging workforce, but to fundamentality increase productivity...

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The Future of AR Could Be a World of ‘Times Square on Acid’

The Future of AR Could Be a World of ‘Times Square on Acid’

As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea. Samit is an expert in digital media innovation. He has been called a leader in digital “disruption” and has partnered with people like Bill Gates and Steve Jobs to pioneer advancements in business, music, video distribution,...

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Augmented Reality: Marketing’s Trillion-Dollar Opportunity

Augmented Reality: Marketing’s Trillion-Dollar Opportunity

As traditional revenues from television advertising are beginning to erode, a new trillion-dollar industry is emerging that mandates brands be omnipresent. Within this decade, augmented reality is going to change the way the always-connected consumer works, shops and plays. Once contextual marketing seamlessly transitions to commerce, it will be trusted brands—and the savvy marketers who manage them—that help consumers augment their world with tailored experiences to...

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10 Things I Learned From Writing a Book

10 Things I Learned From Writing a Book

When my book Disrupt You! was published two years ago today, I couldn’t have imagined the amazing impact it would have on my life. For anyone considering writing a book, I want to share the ten truths I learned from the process. It’s a Small World After All Our world is far smaller and more interconnected than I ever imagined. While it is true that 42%...

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Brick and Mortar Retail Is About to Get a Technology Makeover

Brick and Mortar Retail Is About to Get a Technology Makeover

In a week that saw over a thousand U.S. retail stores shuttered, many analysts are quick to lament the end of days for brick-and-mortar shopping. But just as the e-commerce technology of the past 20 years changed how consumers searched, discovered, and shopped, new innovations may reinvent the physical store and leap-frog the online experience of today. As Amazon’s $13.7 billion acquisition of Whole Foods highlights,...

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Virtual, Augmented, and Mixed Reality

Virtual, Augmented, and Mixed Reality

Advances in technology are bringing the physical and digital worlds together. What implications does this have for marketing and for the ways companies interact with consumers? Virtual, augmented, and mixed reality have the potential to reshape marketing in industries ranging from automotive and real estate to retail and consumer packaged goods. Technological advances—from smaller headsets to improved user interfaces—are ushering in an age in which...

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