NEWS


Robots, Chat Rooms, and AI: 3 Ways Virtual Reality Can Save Businesses Billions

Robots, Chat Rooms, and AI: 3 Ways Virtual Reality Can Save Businesses Billions

With the potential congestion, delays, and hassles of airports around the holidays, virtual reality’s promise of telepresence is more needed than ever by weary business travelers. Of all the enterprise VR apps used by business today, telepresence has the greatest potential to save corporations billions while improving both productivity and the quality of employee’s lives. With more than 1 million VR headsets now selling per quarter,...

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Charities leverage Virtual Reality’s Ability to Touch Donor’s Hearts

Charities leverage Virtual Reality’s Ability to Touch Donor’s Hearts

Nonprofit organizations refer to the end of the year as the Giving Season. According to GuideStar, the holiday spirit results in more than half of all charities surveyed receiving the majority of their donations in the fourth quarter. While individual Americans donate over $258 billion per year to charitable causes, many organizations have been challenged to emotionally connect with potential donors through traditional video outreach campaigns. With...

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Virtual Reality Will Have Its Biggest Holiday Season Ever

Virtual Reality Will Have Its Biggest Holiday Season Ever

You’d better watch out: virtual reality and its close cousin, augmented reality, will have a big impact on the holiday season this year. From in-store apps to augmented holiday sweaters, I’m keeping a list of what’s naughty and nice with digital reality. Here’s what to expect for the 2017 holiday season. Preparing retail staff If you fear the out-of-control Black Friday shoppers, imagine the stress...

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Virtual Reality Is Healing Healthcare in America

Virtual Reality Is Healing Healthcare in America

Healthcare in the U.S. is facing a lot of uncertainty due to changing policies and an aging demographic. People over the age of 65 will soon make up 55% of the nation’s population, causing a shortage of 40,800 to 100,000 physicians. Luckily, advances in technologies such as virtual reality, wearable devices, and 5G may provide both an affordable alternative and improved quality of life including better personal...

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Why AR Headsets could be the new smartphone

Why AR Headsets could be the new smartphone

All of the top companies in Silicon Valley are investing in augmented reality for one reason above all: the promise of massive long-term growth. According to an International Data Corporation report, the digital reality market will grow from $5.2 billion last year to more than $162 billion in 2020. Corporate CEOs in any field would be hard-pressed to find a multibillion-dollar industry with an anticipated compound...

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Augmented Reality May Reinvigorate These 3 Industries

Augmented Reality May Reinvigorate These 3 Industries

The U.S. economy is facing a paradox. At the same time as the stock market is setting new record highs, many traditional business sectors are being radically disrupted by technology. The S&P 500’s record-setting gains mask the challenges faced by the automotive, retail, and healthcare sectors. With three months still remaining in 2017, we’ve already seen seven straight months of year-over-year auto sales declines and over 6,300 retail chain stores shuttered....

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Augmented Reality: A New CMO Tool

Augmented Reality: A New CMO Tool

For many companies in industries ranging from telecom and manufacturing to retail and consumer products, augmented reality (AR) is not a future technology—it is being used today to improve operations, employee training, marketing, and customer experience. With AR, companies can overlay contextual information on physical products to create a 3D experience, for instance, projecting nutritional information onto products in stores or displaying the internal components...

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