NEWS


Speed To Fail Should Be Every Entrepreneur’s Motto

Speed To Fail Should Be Every Entrepreneur’s Motto

As counterintuitive as it sounds, speed to fail should be every entrepreneur’s motto. Success isn’t born wholly formed like Venus from a clamshell, but rather is developed through relentless trial and error. Every business plan pitched to investors is eventually ditched to the floor when faced with unforeseen obstacles that can only be discovered by actually launching your startup. Entrepreneurs always begin the journey believing...

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WHAT’S UNDER YOUR ADVERTISING HOOD?

WHAT’S UNDER YOUR ADVERTISING HOOD?

A century ago, Henry Ford measured the performance of his automobile by appropriating the term “horsepower” from 18th century inventors who used it to compare the output of steam engines to the power of draft horses. Barely 50 years later,Nielsen started measuring TV audiences and their response to advertising using a mathematical formula defined as gross ratings points (GRPs). Today, both are being rendered obsolete...

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4 Proven Advantages of Startup Incubators

4 Proven Advantages of Startup Incubators

There is no better or more proven method for getting your startup funded than being part of a successful incubator. While about 60% of all technology startups will fail within the first three years, 87% of incubator companies are still going strong five years after graduating from their programs.  While writing my new book, Disrupt You!, I visited incubators around the world to discover what...

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3 Marketing Secrets Most Startups Ignore

3 Marketing Secrets Most Startups Ignore

Most first-time entrepreneurs are so excited to tell the world about their new venture that they miss the entire point of startup marketing: to stop being a startup. As counterintuitive as it may seem, the true purpose of marketing a startup is to accelerate your business growth so that you no longer are raising money and burning cash. If you want to build a company...

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When the Tech Bubble Bursts, Unicorns Get Slaughtered

When the Tech Bubble Bursts, Unicorns Get Slaughtered

Venture-backed startups with billion dollar market caps are called “unicorns” because they are supposed to be rare mythical creatures that few entrepreneurs will ever ride. At present, 73 such companies have raised hundreds of millions of dollars in venture capital, and many of them are planning to go public while still being unprofitable. Their values range from a few billion dollars for Houzz or Snapdeal, all...

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Four Reasons for a Startup to Turn Down Capital

Four Reasons for a Startup to Turn Down Capital

Venture capital firms flush with cash are luring startups with sky high valuations and record setting investments of capital.  Last year, according to PricewaterhouseCoopers and the National Venture Capital Association, VCs invested over $48 billion into 4,356 startups – investing $21 billion more than they did the year before.  With Snapchat, Uber, Airbnb, and others commanding valuations in excess of $10 billion and WhatsApp being...

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What Entrepreneurs Don’t Know about Paying Themselves (but Should)

What Entrepreneurs Don’t Know about Paying Themselves (but Should)

As a young entrepreneur in my twenties, I took great pride in the fact that I never once missed making payroll (even if that meant funding the business with my credit cards and not paying myself). Though my first company Jasmine Multimedia beat the odds and was successful, looking back on the experience decades later the pressure was too intense and actually counterproductive to my...

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