NEWS


Jay Samit: A Gumption for Disruption

Jay Samit: A Gumption for Disruption

By acting boldly—and reacting wisely—digital media innovator Jay Samit has hit some soaring high notes while melding marketing with entertainment by Whitney Vendt In 2004 Jay Samit was looking for a novel approach to gaining publicity to launch his new digital download music store, Sony Connect. “I got the idea to do the first ever ‘Concert in the Sky’ from a concept Richard Branson of...

Read More


How Startup Founders Can Avoid Getting Disrupted

How Startup Founders Can Avoid Getting Disrupted

Whether by design or circumstance, every startup will eventually get disrupted. You have the next big idea and have been tenacious enough to get funded. Your insights and drive have given you a huge lead on competitors who are too slow to realize how much the market is changing and how obsolete their products have become. Your fledgling company hires more employees and becomes a...

Read More


IPO: Going Public Isn’t a Golden Ticket

IPO: Going Public Isn’t a Golden Ticket

As a serial entrepreneur, angel investor and public company CEO, nothing irks me more than when a startup founder talks about wanting to cash in with an initial public offering (IPO). Don’t get me wrong — I’ve experienced the cross-country race of a pre-IPO roadshow, as well as the victory lap thrill of ringing the New York Stock Exchange opening bell. For all founders, going...

Read More


The 3 Secret Words for Raising Startup Capital

The 3 Secret Words for Raising Startup Capital

With Uber raising $2 billion at a reported $50 billion valuation and hundreds of startups announcing $1 million seed rounds, you might start to experience the paranoid feeling that everyone except you is in on some fundraising secret. In fact, the amount of money venture-capital firms invest has reached a 15-year high, making this the easiest time since the dot-com bubble to fund your startup....

Read More


Apostles, Influencers and the 5 Steps Needed to Launch a Product

Apostles, Influencers and the 5 Steps Needed to Launch a Product

If you’ve raised your funding, built your product and now feel you are ready to launch your business, you’ve already made a fatal mistake and didn’t even notice. Too many first-time entrepreneurs don’t start engaging with their potential consumers until their capital is spent and their product developed. Betting all your funds on the belief that you know what the market wants, needs, and is...

Read More


Speed To Fail Should Be Every Entrepreneur’s Motto

Speed To Fail Should Be Every Entrepreneur’s Motto

As counterintuitive as it sounds, speed to fail should be every entrepreneur’s motto. Success isn’t born wholly formed like Venus from a clamshell, but rather is developed through relentless trial and error. Every business plan pitched to investors is eventually ditched to the floor when faced with unforeseen obstacles that can only be discovered by actually launching your startup. Entrepreneurs always begin the journey believing...

Read More


WHAT’S UNDER YOUR ADVERTISING HOOD?

WHAT’S UNDER YOUR ADVERTISING HOOD?

A century ago, Henry Ford measured the performance of his automobile by appropriating the term “horsepower” from 18th century inventors who used it to compare the output of steam engines to the power of draft horses. Barely 50 years later,Nielsen started measuring TV audiences and their response to advertising using a mathematical formula defined as gross ratings points (GRPs). Today, both are being rendered obsolete...

Read More



Page 5 of 8« First...34567...Last »

Optin Architect