Tag: augmented reality


Virtual Food Is Coming to a Menu Near You

Virtual Food Is Coming to a Menu Near You

Restaurants wanting to cash in on people increasingly sharing food photos are spicing up their menus with virtual cuisine that patrons can post across social media. To lift sales, fast food chains are turning to augmented reality to attract a new generation of customers. It’s a 21st century version of Sampuru, the Japanese custom of showcasing plastic food replica in restaurant windows. Diners simply point their...

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5 Ways Augmented Reality Is Disrupting the Supply Chain

5 Ways Augmented Reality Is Disrupting the Supply Chain

Nearly everything we eat, wear and buy – from cranberries to crankshafts – moves through a supply chain. And businesses that help shepherd all those products along that chain account for an astounding 7.5% of U.S. GDP. Because of the high costs of moving goods from point A to point B, corporations are always on the lookout to save money in addition to improving service. Emerging...

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The Most Talked About Tech at CES 2018 Wasn’t on Display

The Most Talked About Tech at CES 2018 Wasn’t on Display

Each January when nearly two hundred thousand attendees descend upon Las Vegas for CES, the world’s largest tech pilgrimage can overwhelm the senses with a myriad of sights and sounds emanating from 2.6 million square feet of new gadgets designed to delight savvy consumers. One can count on televisions to be bigger and thinner, appliances to be smarter, and personal computers to be faster. In...

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4 Technology Trends That Will Transform Our World in 2018

4 Technology Trends That Will Transform Our World in 2018

Predicting the future requires a fair amount of hubris, and it should therefore be met with more than a terabyte of skepticism. In past years, I’ve made some calls that have proved prescient like predicting way back in 2011 that social media would determine the U.S. presidential election. Meanwhile, some took decades longer than I had foreseen such as my 1992 prediction that this new thing...

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Virtual Reality Will Have Its Biggest Holiday Season Ever

Virtual Reality Will Have Its Biggest Holiday Season Ever

You’d better watch out: virtual reality and its close cousin, augmented reality, will have a big impact on the holiday season this year. From in-store apps to augmented holiday sweaters, I’m keeping a list of what’s naughty and nice with digital reality. Here’s what to expect for the 2017 holiday season. Preparing retail staff If you fear the out-of-control Black Friday shoppers, imagine the stress...

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Why AR Headsets could be the new smartphone

Why AR Headsets could be the new smartphone

All of the top companies in Silicon Valley are investing in augmented reality for one reason above all: the promise of massive long-term growth. According to an International Data Corporation report, the digital reality market will grow from $5.2 billion last year to more than $162 billion in 2020. Corporate CEOs in any field would be hard-pressed to find a multibillion-dollar industry with an anticipated compound...

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Augmented Reality: A New CMO Tool

Augmented Reality: A New CMO Tool

For many companies in industries ranging from telecom and manufacturing to retail and consumer products, augmented reality (AR) is not a future technology—it is being used today to improve operations, employee training, marketing, and customer experience. With AR, companies can overlay contextual information on physical products to create a 3D experience, for instance, projecting nutritional information onto products in stores or displaying the internal components...

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