Tag: augmented reality


Why AR Headsets could be the new smartphone

Why AR Headsets could be the new smartphone

All of the top companies in Silicon Valley are investing in augmented reality for one reason above all: the promise of massive long-term growth. According to an International Data Corporation report, the digital reality market will grow from $5.2 billion last year to more than $162 billion in 2020. Corporate CEOs in any field would be hard-pressed to find a multibillion-dollar industry with an anticipated compound...

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Augmented Reality: A New CMO Tool

Augmented Reality: A New CMO Tool

For many companies in industries ranging from telecom and manufacturing to retail and consumer products, augmented reality (AR) is not a future technology—it is being used today to improve operations, employee training, marketing, and customer experience. With AR, companies can overlay contextual information on physical products to create a 3D experience, for instance, projecting nutritional information onto products in stores or displaying the internal components...

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Here Are 10 Kinds of Apps That Could Make AR the Killer Feature on the Next iPhone

Here Are 10 Kinds of Apps That Could Make AR the Killer Feature on the Next iPhone

The tenth anniversary of the iPhone is upon us, and rumors are swirling about affordable augmented reality (AR) glasses coming out soon from several manufacturers. Once this happens, AR is poised to radically change the role mobile plays in how we work, shop, and play—yet again. With 97 million AR glasses anticipated to be sold during the next four years and billions of dollars being invested in the sector, one has to...

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5 Ways Emerging Tech Is Tackling the Game of Football

5 Ways Emerging Tech Is Tackling the Game of Football

From the stadium to the in-home experience, the 2017 football season will see exponential technologies enhance the game of football as never before. Virtual reality, drones, wearables, and beacons are providing coaches, players, stadium owners, and fans with a rush of new ways to improve how the game is played and enjoyed. Here are the top five technologies I see blitzing the gridiron this fall. 1....

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Brick and Mortar Retail Is About to Get a Technology Makeover

Brick and Mortar Retail Is About to Get a Technology Makeover

In a week that saw over a thousand U.S. retail stores shuttered, many analysts are quick to lament the end of days for brick-and-mortar shopping. But just as the e-commerce technology of the past 20 years changed how consumers searched, discovered, and shopped, new innovations may reinvent the physical store and leap-frog the online experience of today. As Amazon’s $13.7 billion acquisition of Whole Foods highlights,...

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