Tag: virtual reality


Augmented Reality: A New CMO Tool

Augmented Reality: A New CMO Tool

For many companies in industries ranging from telecom and manufacturing to retail and consumer products, augmented reality (AR) is not a future technology—it is being used today to improve operations, employee training, marketing, and customer experience. With AR, companies can overlay contextual information on physical products to create a 3D experience, for instance, projecting nutritional information onto products in stores or displaying the internal components...

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These Virtual Field Trips Allow Students to Travel Across Time and Space

These Virtual Field Trips Allow Students to Travel Across Time and Space

As America’s 55 million students head back to school this month, teachers have a new tool to capture children’s attention and inspire their imagination: virtual reality. Thanks to the proliferation of smartphones and low-cost $10 VR headsets, a cornucopia of exciting digital reality experiences are coming to the classroom. Hundreds of new immersive experiences—many of which are free—can transport students back through history or across our solar...

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Here Are 10 Kinds of Apps That Could Make AR the Killer Feature on the Next iPhone

Here Are 10 Kinds of Apps That Could Make AR the Killer Feature on the Next iPhone

The tenth anniversary of the iPhone is upon us, and rumors are swirling about affordable augmented reality (AR) glasses coming out soon from several manufacturers. Once this happens, AR is poised to radically change the role mobile plays in how we work, shop, and play—yet again. With 97 million AR glasses anticipated to be sold during the next four years and billions of dollars being invested in the sector, one has to...

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Brick and Mortar Retail Is About to Get a Technology Makeover

Brick and Mortar Retail Is About to Get a Technology Makeover

In a week that saw over a thousand U.S. retail stores shuttered, many analysts are quick to lament the end of days for brick-and-mortar shopping. But just as the e-commerce technology of the past 20 years changed how consumers searched, discovered, and shopped, new innovations may reinvent the physical store and leap-frog the online experience of today. As Amazon’s $13.7 billion acquisition of Whole Foods highlights,...

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