Tag: virtual reality


A Possible Cure for Virtual Reality Motion Sickness

A Possible Cure for Virtual Reality Motion Sickness

A retching fact that consumers keep bringing up about virtual reality is that it makes them nauseous. The out-of-body experience of moving in a virtual world while staying motionless feels to many like standing on the deck of a ship in a stormy sea. With 25% to 40% of consumers saying they experience motion sickness, this industry’s projected growth to $108 billion in sales by 2021...

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4 Technology Trends That Will Transform Our World in 2018

4 Technology Trends That Will Transform Our World in 2018

Predicting the future requires a fair amount of hubris, and it should therefore be met with more than a terabyte of skepticism. In past years, I’ve made some calls that have proved prescient like predicting way back in 2011 that social media would determine the U.S. presidential election. Meanwhile, some took decades longer than I had foreseen such as my 1992 prediction that this new thing...

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Robots, Chat Rooms, and AI: 3 Ways Virtual Reality Can Save Businesses Billions

Robots, Chat Rooms, and AI: 3 Ways Virtual Reality Can Save Businesses Billions

With the potential congestion, delays, and hassles of airports around the holidays, virtual reality’s promise of telepresence is more needed than ever by weary business travelers. Of all the enterprise VR apps used by business today, telepresence has the greatest potential to save corporations billions while improving both productivity and the quality of employee’s lives. With more than 1 million VR headsets now selling per quarter,...

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Virtual Reality Will Have Its Biggest Holiday Season Ever

Virtual Reality Will Have Its Biggest Holiday Season Ever

You’d better watch out: virtual reality and its close cousin, augmented reality, will have a big impact on the holiday season this year. From in-store apps to augmented holiday sweaters, I’m keeping a list of what’s naughty and nice with digital reality. Here’s what to expect for the 2017 holiday season. Preparing retail staff If you fear the out-of-control Black Friday shoppers, imagine the stress...

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Augmented Reality: A New CMO Tool

Augmented Reality: A New CMO Tool

For many companies in industries ranging from telecom and manufacturing to retail and consumer products, augmented reality (AR) is not a future technology—it is being used today to improve operations, employee training, marketing, and customer experience. With AR, companies can overlay contextual information on physical products to create a 3D experience, for instance, projecting nutritional information onto products in stores or displaying the internal components...

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These Virtual Field Trips Allow Students to Travel Across Time and Space

These Virtual Field Trips Allow Students to Travel Across Time and Space

As America’s 55 million students head back to school this month, teachers have a new tool to capture children’s attention and inspire their imagination: virtual reality. Thanks to the proliferation of smartphones and low-cost $10 VR headsets, a cornucopia of exciting digital reality experiences are coming to the classroom. Hundreds of new immersive experiences—many of which are free—can transport students back through history or across our solar...

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Here Are 10 Kinds of Apps That Could Make AR the Killer Feature on the Next iPhone

Here Are 10 Kinds of Apps That Could Make AR the Killer Feature on the Next iPhone

The tenth anniversary of the iPhone is upon us, and rumors are swirling about affordable augmented reality (AR) glasses coming out soon from several manufacturers. Once this happens, AR is poised to radically change the role mobile plays in how we work, shop, and play—yet again. With 97 million AR glasses anticipated to be sold during the next four years and billions of dollars being invested in the sector, one has to...

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